2) Is search engine optimization considered spam by most search engines?
No, but there is a limit. Search engines like to see relevant content. As long as the optimized doorway pages have relevant content to the site, search engines have no problem with that. They will only consider doorway pages to be spam, if you abuse this technique and use unrelated terms to your site or create hundreds of pages, instead of a few. @ Search Engine Optimization uses only legit techniques to get high rankings. We stay away from questionable techniques.

3) Do you use cloaking?
No, we do not use cloaking. Cloaking is when a different page is displayed to the search engine based on the IP address of the visitor. The idea is that if a search engine robot IP address is visiting, a different optimized doorway page will be displayed. The problem with this technique is that if the search engines decide to change their IP addresses or create a brand new robot, they will index the non-optimized pages and you will loose all rankings. Therefore a high level of maintenance is required to keep up with search engine IP address changes.

4) Why do I need a maintenance plan?
Maintenance plan is a must for competitive keywords. Search engines change their ranking algorithms constantly and new sites keep getting added. With our maintenance plan, we keep working on your site and monitor your results. We make modifications and create additional doorway pages as necessary to keep improving your rankings. Also, one very important ranking factor is link popularity. With our maintenance plan, we create links to your site from many other sites, which will improve your rankings. Link popularity requires a lot of work and it is only offered with our maintenance plan.